FOR IMMEDIATE RELEASE

January 23, 2002

Post Primitive Technology Inc.

TORONTO - CityTV's morning show Breakfast Television, got a taste of hockey's newest and best training system, the IceAD™! Rick Cornacchia gave Liza Fromer a training session on the system that ended with a fantastic slap shot from Liza!

The six minute spot included the IceAD™ web site www.iceadvantage.com. The site experienced a jump from 4843 hits to 14711 after the show, almost three times the volume!

BreakfastTelevision:
BY PHONE: 416-591-5757 BY FAX: 416-591-8730 BY EMAIL: bt@citytv.com
BY MAIL: BreakfastTelevision C/O Citytv 299 Queen Street West Toronto, Ontario M5V 2Z5

About Post Primitive Technology
Post Primitive Technology Inc. is an enterprise devoted to discovering, encouraging, fostering, developing, producing and marketing the creative ideas, products and services of inventors throughout North America.

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For Further Information: Carlton O'Flaherty, Post Primitive Technology, 416-536-1727 or 1-800-649-9988; carlton@postprimitive.com; www.postprimitive.com