Daeton. Integrated Communications


Brad Walker Real Estate (Flash)	CD Jewel Case [cover & insert \| back \| CD label]	Daeton.com (Fireworks + Flash)

Campaign portal (Flash)	Product Sell Sheet [front \| back]	IceAd Products [VHS Casing & label \| Ink-Screen Puck]

Full-Colour Seminar One-pager www.mediaBI.com	One-Ink Seminar One-pager www.mediaBI.com	One-Ink Seminar One-pager www.mediaBI.com

Corporate site	Press Releases	Web ad

Executive Assistance Promo postcard [front \| back]	Executive Assistance Mousepad	Executive Assistance letterhead set

IceAd Products [VHS Casing & label \| Ink-Screen Puck]	Product packaging design [2x4ft.]	Product Sell Sheet [front \| back]

SnowGrips Label design & translation [ENG/FR/ESP]	SnowGrips Product Sell Sheet [front \| back]	RJS Recruiting Promotional banner

Artwork: Canvas	Artwork: Canvas	Artwork: Metal plate

Daeton is a consulting firm that performs web development, web content maintenance, and marketing materials development.

Automated reporting tool detailing campaign effectiveness for advertising agency
Database application for direct-mail program list archive, and tool managing client export file
CRM contact management application for marketing agency’s sales force
Direct-mail list archive tool with reporting application
Direct mail pieces developed for recruiting firm marketing campaign

IceAdvantage™ was a Training System for hockey players at the professional and amateur stages. The package was required to be upright for retail display and have minimum dimensions of 2x4x0.5 ft. to contain all elements of the product. This packaging was also required to be bilingual to enable distribution in Quebec. Therefore, French equivalents with equal size, placement and visibility were required by language laws for the product to be sold in Quebec. Translation was coordinated through AllLanguages Ltd.

product packaging
VHS Video packaging
multipak retail display
ink screened puck
wholesaler sheet [f/b]
email newsletter
Molson™ OpenIce™ IceAdvantage banner
conference materials
web banner
website

Executive Assistance is a recruiting firm that had a good profile with it's existing client base. They were looking to maintain that profile and raise interest from potential new clients. They updated their logo and were looking to leverage their new 'fresh look' across all their materials

business cards | letterhead | envelope
mousepad
postcard [f/b]
catalogue ad

Post Primitive was an " idea-management" company. The concept of the firm was to identify market-worthy proposals from inventors (or their intellectual-property intermediaries), bring the product to market, and manage the marketing and sales process.

press releases
website
SnowGrips (tm): trilingual packaging
SnowGrips (tm): end display header
SnowGrips (tm): wholesaler sheet [f/b]

Oomph!! Theatre Group is led by Creative Director, Chad Dembski. The previous year before the project Chad had received high acclaim for his play 'Stuck' which received the Chalmers Award here in Canada and was reviewed by Variety in the States.

The Group was looking to secure financing from the Arts Council for it's next project. We took the client through a full branding exercise beginning with a consultation. The meeting led to an understanding that the group wanted a strong artistic presence but needed to be taken seriously as a professional entity.

benefit ticket
funding form
production program
website
logo design

partners

	INCOM P.O. Box 77 Macedonia, Ohio 44056 1-800-414-6266 jlorenzo@netincom.com

	Implosion Post Media 365A Queen Street West Toronto, Ontario M5V 2A2

	Technical fx Solutions for data analysis


	Maud Street Printing 30 Maude Street Toronto, Ontario M5V 2M5 www.maud-street.com

	Michel Bouche Photography 2154 Dundas Street West Toronto, Ontario M6R 1X3 mbphoto@sympatico.ca

	Brown Packaging 4331 Mainway Drive Burlington, Ontario bwetmore@brownpak.com

	Daeton 70 Delisle Ave. Suite 414 Toronto, Ontario M4V 1S7. 416-918-9581 daeton@rogers.com

Carlton completed his Bachelor of Economics at the University of Waterloo, Marketing Management certificate from the University of Toronto, and Flash developer designation at Ryerson University.

He is an alumnus of Sigma Chi, and has completed the Canadian Securities Course.

Carlton began his career in the Department of International Trade at Industry Canada, but went on to “cut his teeth” in the agency side of the business. He moved his practical marketing experience into the financial sector working with some of Canada’s most respected organisations, including TD Asset Management, and Franklin Templeton Investments.

Carlton founded Daeton in 1997 and continues to serve as the agency's Principal.

Bachelor of Economics:
University of Waterloo '98

Canadian Securities Course
Canadian Securities Institute

Flash Developer:
Ryerson University

DAETON 970198909 Vendor 5471-6306. All rights reserved.
contact: 416.918-9581. daeton@rogers.com
internet properties package design print campaigns invoices CD mailers email templates database design